Your Mobile Marketing Strategy: Where to Start
You know you need to adopt mobile marketing as an essential piece of your online business, but just can’t wrap your head around how to begin. Everyone you know, and probably you too, are glued to their mobile devices 24/7. Anyone with eyes to see can tell that the time to begin marketing with mobile is now!
We now are aware that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are plenty of ways to make mobile marketing pay off for your business. For right now let’s just concentrate on four tips that will be beneficial right away!
4 Ideas to quickly utilize mobile marketing in your business!
- Get a mobile website – Mobile devices show your site much differently, as you’re certainly aware. The small screen gives us new imperatives, the most critical of those being to increase font and button size, optimize images for small screens, and keep in mind that you’ll need shorter, punchier text, as everyone hates to read a lot on their phone.
- Make sure to optimize your emails! – Email is a massive profit center on mobile, and you should employ most of the same optimization tactics. Make it brief, and lead to where you want them to go quite obviously. Don’t make people work; make it easy!
- Use location based services – Location based services like Yelp, FourSquare and Facebook are discovering large audiences as folks are becoming accustomed to having ads follow them around as they are out. Envision delivering your mobile coupons to those who are in your neighborhood!
- Look into mobile ads – We are now observing that mobile ads are converting about 5 times better than regular internet ads. An added bonus is that, because this is still quite new to most online advertisers, there is a lot of unsold inventory, which in turn keeps the prices low, just waiting for someone to show up and take advantage!
Mobile marketing is really not nuclear physics. What it is though is a marvelous way of getting your business in front of those searching for just what you have to offer right now!