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6 Things You Can Do Every Day to Help Your Online Reputation It’s very difficult to build a great online reputation and all too easy to have it disappear instantly with a couple of negative reviews or mentions in social media. Due to the nature of Google, in that it’s all about having the latest news and reviews, it’s not unusual to find unpleasant entries with staying power near the top of the search results for your company. There are steps you can take on a daily basis to minimize the effects of these events, and we’ve complied a handy list you can use each day to help manage your online reputation! 6 Ways to benefit your online reputation daily! Monitor – The Web is a gigantic place, and you ought to be monitoring what is said about you and your company. Doing this on your own is a time consuming task, so make sure you use some of the tools available for finding what is being said about you. Some of these are Google Alerts, Mention, and Topsy, among many. Solicit reviews – Ask your best customers to help you out by making positive reviews for you. Repeating this on a regular basis helps push any negatives further down the search results where they won’t be found. Be Nice – It ought to go without saying that if you are being less than gracious in your dealings with your public, this will return to bite you where, well, you know where. Be nice, even when it hurts! Search Google – Make regular searches of Google for name, product and keyword mentions associated with your company. Being proactive in this regard will certainly pay dividends! Also, don’t forget to look at Google Images for product images tied to reviews. Add positive content – Make it a practice to add new, positive content that will offset negative entries. This can be done with guest posts or content on popular Web 2.0 sites like Tumblr and Squidoo. Link out to positive mentions – Be sure and link out to positive reviews of your site. This serves two purposes: outgoing authority links as well as highlighting your content in Google. Maintaining a terrific online reputation is a bit of work, but is totally necessary in an environment where we can be trashed quite nicely in minutes!
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How to increase the chances of your content getting shared Social sharing is an excellent way to make sure that your content has exposure to audiences you may not have had access to, and could build your business far faster than ever before. What’s more, it’s very easy to set up and implement! Several awesome reasons why you need your content shared! In case you weren’t aware of it, we each spend an average of 37 minutes of each day on social media, which eclipses even email. Furthermore, some 60 percent of that activity occurs on a mobile device! Most people would rather learn about a company through online recommendations. This type of social proof makes it a lot easier for prospective customers to begin the process of know, like and trust with you. And last and surely not least, the incredible reach of social media can benefit your brand in ways you can’t even imagine. 4 Tips for ramping up the social sharing! Give them the tools to share your content! – Ensuring that your content is fully sharable by providing working, easy to see and use social sharing options goes without saying. One thing to do to help them to click these though, is to make sure you include a strong call to action within the content itself! Seek out relevant social media groups – Facebook, Google+, LinkedIn and some of the other social media sites have rather large groups of enthusiasts in almost every conceivable niche. Find these and join the ones that appear to be most relevant to your business. This can be a virtual goldmine! The shorter the better – Kissmetrics tells us that Facebook posts smaller than 80 characters are acted on a full 66 percent more than those that run longer. Save the longer content for the blog, and don’t forget that call to action! Use lots of images and videos – This is the visual era, and visual content is being shared a significant 40 percent more than that which has no imagery. Make your visuals stunning, provocative and of course sharable. This is often a difference maker!
Read More...Why Microcontent Matters! Today’s content marketing strategies are multi-lingual: they speak in many different mediums. Long form content remains important, visual content is gaining ground rapidly and microcontent is fast claiming a place at the table. Microcontent? What the heck is that? Microcontent can be explained as a bite-sized content blurb, aimed typically at one specific topic and limited in scope. A major factor in the growth of microcontent is the global shift to mobile devices. Nobody is eager to tackle large blocks of text on a phone, as it’s too difficult to do. Mobile content is shorter, to the point, and very often visual, or at least has a visual component. And with predictions of 80 percent of traffic from mobile devices in the next few years, it’s time for you to get a handle on how to access that audience! Here’s some tips to use microcontent in your business! One way you might already be using microcontent is to post a status update on Facebook leading back to your blog. Make an image or meme which includes a quote from your post and post it to the photo sharing sites like Pinterest, Instagram, and Tumblr. Use Vine or Instagram to make a short (in the case of Vine; 6 seconds!) pithy video and direct viewers to your page. Create copy that readers can easily retweet! Incorporate calls to action in your microcontent. Click here to learn more, etc. Curating bits of content that your readers will find useful from other sites can do many things for you. It helps establish your authority, satisfies your audience, and is quite simple to accomplish. Be consistent in your microcontent strategy. A frequent digest of tips and tricks for your market is something that can get shared far and wide. Make copious use of images and videos; because it’s what people want to see, especially in the short form! Above all make it sharable, and multiply the reach of your content many times over!
Read More...5 Quick Tips to Help You Dominate Local Search On Google Despite the fact that your business website can be viewed all over the world, it matters little if you’re a local business who’s not found in Google Local search results. This is where you bread gets buttered, and you have to be visible locally. Since we now know that 1 in 3 searches in Google are now local in intent, and more than 70 percent of people look online for offline services, it’s a no-brainer that you must dominate your local search results, and below are a few ways to do exactly that. 5 Easy ways to begin to dominate your local search results Google+ Local Page – Making sure your business has a Google+ local page helps deliver the probability to appear in local search results. By all means claim your Google+ Local page, and provide as much information as you can. Claim Citations – Citations are listings for your business on search engines and within social media which include your name address and phone number. They can include more or less and are typically found on Facebook, Google, Bing, Yelp, and FourSquare, as well as a number of other sites. Reviews – Reviews are great not just for social proof, but also for improving your ranking in the Google local search results. Getting reviews to your Google+ local page is one of the most important things you can do. Ask your customers for reviews and offer them a link to where they can post it. NAP – NAP represents name address and phone number. Making sure that this information is accurate across all your social media and sites is a must. Mobile – Research is showing that three out of four mobile searches initiate follow-up actions, whether that means an actual store visit, social sharing or phone call. Ensure that your site is optimized for mobile, so you can make the most of where everyone is headed in local search!
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Some Startling Traffic News About Pinterest So, let’s have a quick show of hands: how many of you believed that Pinterest was merely another place to stick your photos, as well as pick up some easy links. Don’t be embarrassed, the majority of us had no idea Pinterest would end up being the traffic monster it’s fast morphing into, and even fewer imagined traffic from there would convert. Think again! 5 Amazing statistics about Pinterest that will change the way you think about it! According to Mashable Pinterest has now outstripped Twitter, LinkedIn, Reddit and Google+ COMBINED in terms of traffic! Think this is junk traffic? Guess again! Traffic from Pinterest is converting at rates 50 percent more than the rest. Pinterest Pins are evidently evergreen, delivering traffic, clicks and sales months after they’ve been pinned! Guess which photo sharing site produces 4X more revenue than Twitter and a full 27 percent more than Facebook? Good guess, Pinterest! And just how much more revenue? Well a study by Piqora discovered that a single Pin is now worth $0.78 in sales, a figure that is growing some 25 percent per year. So how do you make Pinterest traffic work for you? Getting the best results from Pinterest will be a matter of making a decision to make it an integral part of your social media marketing plans. It’s just not enough to slap a Pin It button on your blog posts or images and hope all went well. Here are some tips to make Pinterest work for you. The first step is understanding what you can pin. It’s not only pictures! Any media that has any sort of visual component can help out. Think about blog posts, videos, slideshows, book covers, marketing materials, Powerpoint presentations and more. Make it easy for your site visitors to pin your content back to their Pinterest accounts by using a Pin It button. Create a Pinterest account for your business, and start some pin boards, linking back to your products and services on your site. Pinterest is not hard to get started with, and offers the potential to drive a large number of converting buyers to your site. Get in while the getting’s good!
Read More...Want to Get More of Your Emails Read? Try These Tips Practically nothing is more discouraging than spending a lot of time and energy writing emails no one opens. What’s more, it can also be downright unprofitable! A few percentage points more in your email open rates could mean a lot more profit. Industry averages for marketers vary widely, primarily based on the market, but open rates of 25 percent are not uncommon for lists that are current. Naturally, these are people who have mastered the art of getting their emails opened. Let’s check out 5 ways you can get more of your emails opened, without pulling your hair out! 5 Ways to get more emails opened Write what they would like to read – Knowing your market well is a great way of delivering precisely what they wish to read into their inbox. There’s method in the madness of smart email marketers who routinely quiz their readership on their interests! Write a killer subject line! – One of the skill positions, crafting an interesting and compelling subject line is pretty much job one! Learn how to avoid spam words and use compelling, emotional copy. If you have this part right, you’re halfway there! Have a consistent “From” box – Readers need to know, like, and trust you, and one easy way to help with this in your email marketing campaigns is by creating a consistent presence in your “From” box. Use your name or your brand but ensure that it stays the same! Showoff your personality – Give them a peek into who you are. And do it early on, possibly in the subject line but for sure in the first few lines. This also can be seen in their inbox, so don’t be boring! Don’t forget to resend your un-opens – This is a real no brainer. Send your emails again to anyone who didn’t open the first time round, and modify up the subject line this time. You’ll get quite a few more opens! Of course you will always want to make sure you have something solid to say in the body of the email, but that’s a subject for another day. At least you’ll get them opened now!
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Use These 7 Tips to Profit from Location Based Marketing Location based marketing services including FourSquare, Yelp and others have combined with mobile devices to seriously change the way your customer finds and interacts with your business. The amount of information and trust that these sites provide has given consumers a real help when choosing where to shop, eat or go. How can you as a small business owner make use of location based marketing in your business? Here are 7 tips to help you profit from location based marketing! Ensure that your local listings are correct – It should go without saying, but it doesn’t, so here goes. Ensure that your listings in Google+ Local, Yelp, FourSquare and any other service or listings you have are correct with regards to name, address, phone, maps and anything else you would like to convey. Make sure your website is mobile responsive – Some 50 percent of all local searches are emanating forma mobile device, so it’s imperative that your site renders well in a mobile browser. Pushing and pulling – There are two ways to reach consumers: you can push ads out to those who are in your neighborhood, as well as being available to those who are wanting to discover someone like you where they are! Get local reviews – 90 percent of consumers based their shopping decisions on reviews, so it would behoove you to stimulate (and perhaps incentivize!) your satisfied customers to leave a review, either on Facebook, Yelp or your Google+ page. Offer incentives – This is an fantastic way to leapfrog the competition when the choices aren’t so clear-cut. Be responsive to reviews and social media – Don’t forget to keep up with your social media, especially reviews. People notice! Offer deals for Mobile wallets – Here’s a new one: offer deals to consumers who are choosing to use their mobile wallets, such as through Google Wallet, Passbook or others. You will most likely skin your competition with this one!
Read More...How to Evaluate Suppliers and Shippers A major factor in the health and profitability of your business is your relationship with the suppliers and vendors that will be supplying you and your customers with services and products. Nowadays when competition is so strong, and time is of the essence, it’s a bigger factor than ever to have a handle on the vendors and suppliers who work with you. You most certainly need systems set up that not only allow you to determine whether or not a particular vendor may be right for you, but also keep your business properly protected. This goes for online businesses also, especially if you are outsourcing services. Evaluating your vendors or suppliers from the very beginning! Taking the time to research a potential vendors resume is best done at the outset, so you can avoid as many problems as you possibly can. Know the answers to questions like these: How long have they been in business? How many employees do they have? How well are they doing? Ask to speak to current and former customers, and if there is any hesitance, reconsider this choice. Who would you be working with, and what kind of guarantee is there that they’ll come through for you? What happens when there is an emergency? How hungry are you for my business? Put accountability systems in place Making sure everyone is doing their part is critical in a relationship that uses vendors and suppliers. Additionally, it needs to be a good arrangement for all concerned. Set performance guidelines early on as to what is expected, and adhere rigorously to them. Don’t let weak performance go without challenge. Be sure that the vendor or suppliers you choose have a solid management style in use. You surely want someone there looking after your business for you! Don’t hesitate to move on! If it all goes south, and it does in some cases, don’t be reluctant to move on to another vendor or supplier. Give them a chance to correct things with a formal notice, but if it doesn’t get fixed, move on. You can’t afford not to!
Read More...4 Ways to Find New Customers The lifeblood of any business is new customers and prospects. If left alone, a business will fail from attrition as clients leave, die, become disinterested. The consistent replenishment of the customer pipeline is vital to the long-term future of your business. But how do we do that these days? Buyers are more cautious and frugal than ever before, and as a result of online shopping, have a whole lot more outlets to shop. While there are many tried and tested techniques that will bring new customers into your business, right now we’re taking a look at 4 less well-known and more modern ways for finding new potential buyers. 4 Tips for new clients and leads Put on your social media hat – Social media is no scam, and it doesn’t have to be a huge time-suck. In fact, if used properly, it’s never been easier to make use of this “word of mouth” via social media to drive new leads to your organization quickly and inexpensively. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off each other, creating a whirlwind of social media traffic. Don’t discount social media! Forge strategic alliances – You scratch my back and I’ll scratch yours. Definitely not a new idea, but one that is frequently under used. Making alliances with businesses that match up with yours is often a fantastic way to generate long-term referrals and business for both. You may find that a pool company and a landscaping service share a lot of customers that need each other’s services. This type of arrangement can last for many years. Use online advertising wisely – Online advertising is growing up, and the tools they have for targeting your ideal customer are fantastic. Facebook and several other networks provide you with the ability to place your ads before certain demographic groups, and it is your turn to take advantage of this. Begin by determining who your current typical customer is. Know their age, education, gender, marital status, employment, hobbies, and what they like. Equipped with this information, you can spend your advertising budget with better accuracy. Ask for and reward referrals – Even with new customers, you can and should make it worth their while to help you to spread the word about your business. It’s ultimately how you grow. A few of these may even grow into a strategic alliance if you’re not careful!
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