January 2014 - AVS Marketing SolutionsAVS Marketing Solutions

Your Mobile Marketing Strategy: Where to Start You know you need to adopt mobile marketing as an essential piece of your online business, but just can’t wrap your head around how to begin. Everyone you know, and probably you too, are glued to their mobile devices 24/7. Anyone with eyes to see can tell that the time to begin marketing with mobile is now! We now are aware that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are plenty of ways to make mobile marketing pay off for your business. For right now let’s just concentrate on four tips that will be beneficial right away! 4 Ideas to quickly utilize mobile marketing in your business! Get a mobile website – Mobile devices show your site much differently, as you’re certainly aware. The small screen gives us new imperatives, the most critical of those being to increase font and button size, optimize images for small screens, and keep in mind that you’ll need shorter, punchier text, as everyone hates to read a lot on their phone. Make sure to optimize your emails! – Email is a massive profit center on mobile, and you should employ most of the same optimization tactics. Make it brief, and lead to where you want them to go quite obviously. Don’t make people work; make it easy! Use location based services – Location based services like Yelp, FourSquare and Facebook are discovering large audiences as folks are becoming accustomed to having ads follow them around as they are out. Envision delivering your mobile coupons to those who are in your neighborhood! Look into mobile ads – We are now observing that mobile ads are converting about 5 times better than regular internet ads. An added bonus is that, because this is still quite new to most online advertisers, there is a lot of unsold inventory, which in turn keeps the prices low, just waiting for someone to show up and take advantage! Mobile marketing is really not nuclear physics. What it is though is a marvelous way of getting your business in front of those searching for just what you have to offer right now!

Want to Get More of Your Emails Read? Try These Tips Practically nothing is more discouraging than spending a lot of time and energy writing emails no one opens. What’s more, it can also be downright unprofitable! A few percentage points more in your email open rates could mean a lot more profit. Industry averages for marketers vary widely, primarily based on the market, but open rates of 25 percent are not uncommon for lists that are current. Naturally, these are people who have mastered the art of getting their emails opened. Let’s check out 5 ways you can get more of your emails opened, without pulling your hair out! 5 Ways to get more emails opened Write what they would like to read – Knowing your market well is a great way of delivering precisely what they wish to read into their inbox. There’s method in the madness of smart email marketers who routinely quiz their readership on their interests! Write a killer subject line! – One of the skill positions, crafting an interesting and compelling subject line is pretty much job one! Learn how to avoid spam words and use compelling, emotional copy. If you have this part right, you’re halfway there! Have a consistent “From” box – Readers need to know, like, and trust you, and one easy way to help with this in your email marketing campaigns is by creating a consistent presence in your “From” box. Use your name or your brand but ensure that it stays the same! Showoff your personality – Give them a peek into who you are. And do it early on, possibly in the subject line but for sure in the first few lines. This also can be seen in their inbox, so don’t be boring! Don’t forget to resend your un-opens – This is a real no brainer. Send your emails again to anyone who didn’t open the first time round, and modify up the subject line this time. You’ll get quite a few more opens! Of course you will always want to make sure you have something solid to say in the body of the email, but that’s a subject for another day. At least you’ll get them opened now!

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