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Are You Making Any of These SEO Blunders? It can be hard enough getting your pages ranked well in Google, so to inadvertently (or worse – intentionally) make it harder by committing SEO mistakes that either kick you out or keep you out is a total unforced error, and one to avoid no matter what. While often these are a series of unintended blunders, it’s your job to pay attention to these types of things, so as to help your business keep progressing upwards in the search rankings. Mistakes lead only to bad things, like lost sales, leads, rankings and visitors. So to help you avoid these expensive and foolish mistakes, let’s take a peek at 5 common SEO goofs that can cost you big! 5 SEO Blunders to avoid at all costs! Lousy on-page SEO work – If your on-page SEO is incorrect, Google has difficult time ranking you for anything. Be sure that each page is properly optimized, with title tags, descriptions and images all sorted out and also that your pages aren’t loading slow as molasses, another rank killer. Not diversifying your keywords – The days of stuffing your pages with the keyword you wished to rank for are gone. You still need them, but make an effort not to hit visitors over the head with them, and be sure to include relevant verbiage throughout the page as well. Duplicate content – It can be very easy to unintentionally create duplicate content these days. Tag pages, http and https versions of the same page, and several other tripwires make it easy for Google to discount your pages when they see these. Bad link profile – If you are in the business of buying links for your sites, your days are numbered as far as rankings in Google are concerned. The algorithm is becoming better and better at ferreting out bad links and imposing penalties on the sites that are using them. A word to the wise… Indexability issues – If Google can’t find or read your pages, you might have a problem. (You WILL have a problem!) There are a number of ways this can happen, from broken links to faulty redirects, too much flash and even blocking the search engines entirely. Hopefully this one you’ll not fall victim to!

How Does Google Use Keywords to Determine Relevance on Your Pages There are lots of factors that go into determining where your pages rank in the Google search results, at last count in excess of 200 and climbing. And mind you, this is only a guess, using the available empirical evidence SEO’s and webmasters have been able to divine from looking intently behind the curtain. There are at this count more than 200 items that play a part in the Google search algorithm, and keyword relevance is one that we’d like to focus on here. We feel that keywords, while only a factor, influence the remainder of the ranking in many ways. In a way, it’s where everything starts. In a search world not so long ago and far away, you could get top rankings just by stuffing as many of your primary keywords into your content as you could reasonable fit. Not any longer. These days Google’s search algorithm has gotten smarter, and is able to discern a lot more intent, and recognizes keyword stuffing instantly. No longer. Google’s search algorithm is now so advanced it takes into account a large number of different aspects to determine where to place your page. Let’s have a look at how keywords affect this now. How keywords fit into your search rankings Shaping your page content to focus on a particular keyword ranking is something of an art. Often times the domain name may have little to nothing related to the keyword in question, and that is one reason keywords in domain names are no longer the signal they used to be. Today having the keyword in your URL, title tag, H1-5 headings and sprinkled judiciously throughout the content is the best way you can help your cause. What keyword tactics to avoid There are several ways you can shoot yourself in the foot in this respect as well. Keyword stuffing, that aforementioned relic of yesteryear, is but one. Another way is through the improper use of anchor text in your site’s backlinks. Having all the backlinks for a particular page show up with the same anchor text, and all be followed links, is a sure red flag in this current algorithm. Go for as natural a link profile as you can build, and vary your anchor text with natural phrases that would occur, such as a few “click here” and such.

How to Craft Your Web Sales Copy with Great Copywriting Copy makes the Web go round, and good copy will take you from seldom read and acted upon to superstar status in terms of traffic and sales. This truism, along with the fact that Google prizes and rewards great content that readers share can make your content marketing dreams come true. Being able to craft wonderful copy that moves and sells is a task you absolutely need to get better at, no matter your niche. All of us want and need something for our online business, whether that’s simply more leads, more sales or more clicks. So how do you go about making your copywriting work? Here are 7 copywriting tips that can help you get closer to your goals! 7 Ways to strengthen your copywriting skills Become a storyteller – Crafting s great story that brings your reader into a universe they are desperate to enter will leave them looking to hear, see or buy more. Focus on benefits – One crucial mistake beginning copywriters make is to emphasize features over benefits, which is of course bad, as all of us want to know what’s in it for us! Make it valuable all by itself – If your reader comes away with the feeling that they’ve already received a lot of value simply by reading your content, you’ve got them exactly where you want them. Use questions to get to Yes – Getting your readers to agree with you puts them in the frame of mind to say Yes, as they’re already doing so by agreeing with you. This will make it a far shorter leap to conversion when the time comes. Get emotional – Connecting with your readers with emotion is a terrific way to get them on your side. This one is powerful, and if you can learn how to inject emotion in your copywriting, you’ll be able to write your own ticket. Write longer content – These days the pages that are found on Page One of Google are running over 2,000 words. Longer, in-depth pieces that offer value and insight are what the readers want, and what Google likes to rank well. Encourage and promote social sharing – There is more opportunity than ever before to have your content reach far beyond your own pages. Encourage and facilitate social sharing, and you’ll reap the benefits.