Check Out These 9 Useful Social Media Management Tools Choosing a social media tool set to handle the huge tasks before you is almost as bad as the problem it’s attempting to fix. How to discover which of these tools are actually necessary, and what they can do for you is not easy. Clearly there is a need, as keeping up with social media for your business is not for the faint of heart. It will take a well-thought out strategy, dedicated staff, plus several well placed tools. Let’s take a peek at several of the best tools out there presently, and just how they can help you with managing your social media. 9 Social media tools and why they’re awesome The very first thing to do is decide which of the many social networks you are wanting to try and make use of. Then we can dive into which of these tools may be best for your business. Tweetdeck – A great tool for Twitter that organizes all of your Twitter activity onto one “deck”. This gives you the capability to see at a glance what’s happening. SharedCount – Just how popular is your content? This tool shows you exactly how much play your content is receiving and where it’s being shared. TweetReach – Another Twitter tools that shows you how far your Tweet is reaching, showing you data such as who is retweeting you and what their influence and reach is as well. LikeAlyzer – A pure Facebook analytics tool, this one offers you the ability to take an in-depth look at your Facebook pages and even gives suggestions on what you can do to improve them. Klout – Klout collects details on your various social profiles and comes up with a popularity score of 1 to 100. What’s your Klout? Mention – Would you like to know who and where your brand or name is being mentioned? This is the tool for that! It can track anywhere, and send it to you in an email daily. IFTTT – This automation app can do everything from text you tomorrow’s weather to automatically updating your Twitter with content from your other channels. IFTTT currently makes connections with more than 90 channels, including Twitter, Facebook, LinkedIn, and Instagram. Buffer – An execllent automation tool that gives you the capability to schedule out social media posting and update to your various accounts. This works well with Facebook, Google+ LinkedIn and Twitter, and others. Hootsuite – Hootsuite is a social media management tool that can help you monitor, measure and manage up to 100 Social Profiles on sites such as Twitter, Facebook, LinkedIn and Google+ Pages, all from one convenient dashboard.

Solid Advice About Email Frequency to Your Lists One question that often arises with people just starting out with email marketing is how often you should communicate with your list. This is a question borne from anxiety, as you don’t want to push away the very audience you are trying to cultivate, but at the same time you want to give them the most information you can about you and your products and services. The truth is there’s not a standard answer. One business may need to communicate a lot more than another, while another might need to send just enough to stay in mind. So let’s take a brief look at a few of the principles you should keep in mind when finding that perfect number for your business. What you should know about email frequency Understand first that everyone’s email inbox is a battleground: lots of messages vying for consideration. To stand out from the herd, you have to follow a couple of rules. The best case scenario for any business is to build a long-term relationship with your email list, one in which you are trusted and your opinions respected. If you can reach this email Nirvana, you’ll have the option to send out sales pitches from time to time and not be perceived as a scummy marketer. The way to make this occur is by delivering terrific value in your non-sales emails, and be truly interested in giving out the best tips and information you are aware of, to be able to further engender, know, like and trust in them. First and foremost, don’t sell in every email. As a general rule, if you’re using this advice, it’s possible to mail 2-3 times a week without it being seen as an intrusion. Remember, this changes if you’re not offering value and over-selling. You’ll quickly get a feel for how much is too much, and not only that, your subscribers will tell you. If you’re ever getting lots of unsubscribes, examine the reasons. If it’s because they’re hearing too often from you, they’ll say so. If the content isn’t relevant, you’ve got other issues to address.

See Four Reasons Why Your Business Has to Adopt Mobile Marketing Here’s a fairly interesting statistic: people are now checking their mobile phones around 150 times per day on average. Is that a bigger or smaller number than you might’ve thought? So what that comes down to for marketers is opportunity, and for those who’ve either missed it or stubbornly refused to go mobile, a missed opportunity. However you cut it, mobile marketing is here to stay. Just in case you need one final push over the cliff toward mobile, here’s 4 reasons you’ll want to implement it as soon as possible. See these 4 reasons mobile marketing can deliver for your business Mobile is the consumer’s tool of choice – US mobile users are spending 23 percent more time on their mobile device compared to what they did in 2013. You can also see this reflected in the chasm developing between mobile use and desktop: People are spending 2 hours and 51 minutes a day on mobile versus 2 hours and 12 minutes on a desktop. Mobile is imminently sharable – Mobile is by its very nature social, and this could result in the possibility that your content can have a far wider reach than you might have envisioned when you created it. Once someone shares your content, their followers and friends have the chance to share it with theirs, and so on. Mobile users are more apt to take action – Mobile users are prone to act. 70 percent of mobile searches result in an action within only one hour! They are often out and about, searching for products and services, and you need to be on their radar. More people will see or open your messages – Since now over 90 percent of American adults own a cell phone and 42 percent have a tablet, more of your communications are going to be opened. Text messages can reach people where phones might not, and an astounding 98 percent of texts are opened within one hour. We’ve morphed into a world where many more communications take place in a far more compressed time period. Your business must be mobile to stay competitive.

Learn How Easy It Is to Mess Up Your Landing Pages Your landing pages are some of the most critical pieces of virtual content you have, and we have to take all measures to make sure that they perform to optimum efficiency. There are several really great ways you can totally screw up your landing pages. No really, it’s very easy! Before you become a victim of this unfortunate happenstance, let’s check out what some of these horrible mistakes are, and how you can avoid them. Check out and avoid these 6 landing page killers! Your page takes forever to load – Since it’s been established in study after study that you have around 3 seconds to get your page on before they leave, it’s definitely time to take that seriously, especially with landing pages.  Be sure to check this frequently, to head off any problems. Design clean, uncluttered landing pages – Strive to keep your landing pages focused. Avoid big blocks of text. Use white space. Don’t cram in whatever you can think of attempting to pry the action out of them. Just deliver clean, simple content focused on one purpose! Links that lead elsewhere – A big no-no! Including anything other than a link to your desired action will cut conversions drastically. Don’t supply them with a choice by including site nav links, social media buttons, or anything else. If you want another shot at them if they not decide to click your link, use an exit pop. Too much text – Make sure you think carefully before implementing a long form salesletter on your landing pages. Most of the time, shorter works more effectively. Asking for too much info – One guaranteed way to get a lot of people to leave is by demanding more information than you really need. Consider what you really need, and test this aspect of your landing page. Not mobile ready – Closely related to the point above, no one really wants to fill out forms on their phone, so make the mobile version of your landing page as simple and size appropriate as you can. Your conversions will thank you!