Creating Conversions with Your Content

We often don’t think about conversions when creating our content. We’re all about creating the latest, greatest piece of verbiage seen by man, and that’s great, but at the end of the day, you must consider how you can make your content work together with a conversion strategy if you wish to flourish.

There are ways to help your visitor get to that happy place where they’re grabbing their wallet, and completing the sale.

Let’s look at 5 ways we can use our content for more conversions

Use easy to follow navigation – Enabling your page visitors to go where they (and you!) want to is a cornerstone. Utilize one clearly defined navigation bar, and augment this with text links inside your content pointing to other pages or resources you’d like to show.

Use visuals! – The more images and videos you use in your content, the more often it will be read, shared and acted upon. That’s not opinion, but a fact. We love to look and watch, read…not so much.

Optimize for mobile – With more than half of all web access and search now coming through a mobile device of some sort, if you’re not optimized for mobile you are definitely losing out.

Create unique, valuable content – The best way to help your conversions is by creating content that is valuable, sharable and leads logically (and one would hope with some urgency!) to the next step, conversion.

Create killer calls to action – Optimize your calls to action with some thought. Test the various elements just like you would a piece of content, and make every effort to make your CTA stand out. Using colors that stand out yet are complimentary is important here, while remaining within the design elements of your page.

The best way to proceed is to ensure that when your content is being developed, that conversion is a part of the thought process. Thinking about it then will lead to more conversions later!