What is SEO?
SEO (Search Engine Optimization)
When discussing the Internet, especially if the subject is web design, one thing that must be considered is,
“Am I being found by the search engines?”
SEO (Search Engine Optimization) is, as the name implies, the optimization of a website for the search engines. This involves making a website search engine “friendly”, using proper linking techniques to aid the search engines in determining your site’s relevance and optimizing off-site strategy for affecting natural placement.
Search engines use what are known as “spiders” that “crawl” the web collecting information about each website it visits. Making a website search engine friendly really means making it friendly for the spiders that crawl your site. This requires an in-depth understanding of how spiders work, allowing you to code your web page in such a way that spiders don’t get confused about what your web page is about.
Our SEO program takes this to a whole new level by adding relevant content in the form of videos, articles, PR Releases, podcast, social media, social bookmarking and blogs. This media explosion is linked in such a way as to connect with the search engine spiders and propel your website to the top pages.
Through our program. we connect with people where they are. For example, we may post a video on YouTube, put a post on Facebook or create a article about you for a blog. These websites are well connected and high ranking. The result is, through back linking with the proper anchor text, you get a higher ranking on the search engines and more exposure over all.
One other nice feature is that the posts and ads for your business stay there online to be found again and again. As they say “digital is forever”. It’s the only form of advertising that does that.