How to increase the chances of your content getting shared
Social sharing is an excellent way to make sure that your content has exposure to audiences you may not have had access to, and could build your business far faster than ever before. What’s more, it’s very easy to set up and implement!
Several awesome reasons why you need your content shared!
In case you weren’t aware of it, we each spend an average of 37 minutes of each day on social media, which eclipses even email. Furthermore, some 60 percent of that activity occurs on a mobile device!
Most people would rather learn about a company through online recommendations. This type of social proof makes it a lot easier for prospective customers to begin the process of know, like and trust with you.
And last and surely not least, the incredible reach of social media can benefit your brand in ways you can’t even imagine.
4 Tips for ramping up the social sharing!
- Give them the tools to share your content! – Ensuring that your content is fully sharable by providing working, easy to see and use social sharing options goes without saying. One thing to do to help them to click these though, is to make sure you include a strong call to action within the content itself!
- Seek out relevant social media groups – Facebook, Google+, LinkedIn and some of the other social media sites have rather large groups of enthusiasts in almost every conceivable niche. Find these and join the ones that appear to be most relevant to your business. This can be a virtual goldmine!
- The shorter the better – Kissmetrics tells us that Facebook posts smaller than 80 characters are acted on a full 66 percent more than those that run longer. Save the longer content for the blog, and don’t forget that call to action!
- Use lots of images and videos – This is the visual era, and visual content is being shared a significant 40 percent more than that which has no imagery. Make your visuals stunning, provocative and of course sharable. This is often a difference maker!