Are You Making Any of These SEO Blunders?
It can be hard enough getting your pages ranked well in Google, so to inadvertently (or worse – intentionally) make it harder by committing SEO mistakes that either kick you out or keep you out is a total unforced error, and one to avoid no matter what.
While often these are a series of unintended blunders, it’s your job to pay attention to these types of things, so as to help your business keep progressing upwards in the search rankings. Mistakes lead only to bad things, like lost sales, leads, rankings and visitors.
So to help you avoid these expensive and foolish mistakes, let’s take a peek at 5 common SEO goofs that can cost you big!
5 SEO Blunders to avoid at all costs!
Lousy on-page SEO work – If your on-page SEO is incorrect, Google has difficult time ranking you for anything. Be sure that each page is properly optimized, with title tags, descriptions and images all sorted out and also that your pages aren’t loading slow as molasses, another rank killer.
Not diversifying your keywords – The days of stuffing your pages with the keyword you wished to rank for are gone. You still need them, but make an effort not to hit visitors over the head with them, and be sure to include relevant verbiage throughout the page as well.
Duplicate content – It can be very easy to unintentionally create duplicate content these days. Tag pages, http and https versions of the same page, and several other tripwires make it easy for Google to discount your pages when they see these.
Bad link profile – If you are in the business of buying links for your sites, your days are numbered as far as rankings in Google are concerned. The algorithm is becoming better and better at ferreting out bad links and imposing penalties on the sites that are using them. A word to the wise…
Indexability issues – If Google can’t find or read your pages, you might have a problem. (You WILL have a problem!) There are a number of ways this can happen, from broken links to faulty redirects, too much flash and even blocking the search engines entirely. Hopefully this one you’ll not fall victim to!