Author Archives: roryrmg

How to Start Mobile Marketing

roryrmg
Jan 5, 2014
Elements Of A Good Website, Our Websites - Customer & Google Focused, Website Design
0

Your Mobile Marketing Strategy: Where to Start You know you need to adopt mobile marketing as an essential piece of your online business, but just can’t wrap your head around how to begin. Everyone you know, and probably you too, are glued to their mobile devices 24/7. Anyone with eyes to see can tell that the time to begin marketing with mobile is now! We now are aware that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are plenty of ways to make mobile marketing pay off for your business. For right now let’s just concentrate on four tips that will be beneficial right away! 4 Ideas to quickly utilize mobile marketing in your business! Get a mobile website – Mobile devices show your site much differently, as you’re certainly aware. The small screen gives us new imperatives, the most critical of those being to increase font and button size, optimize images for small screens, and keep in mind that you’ll need shorter, punchier text, as everyone hates to read a lot on their phone. Make sure to optimize your emails! – Email is a massive profit center on mobile, and you should employ most of the same optimization tactics. Make it brief, and lead to where you want them to go quite obviously. Don’t make people work; make it easy! Use location based services – Location based services like Yelp, FourSquare and Facebook are discovering large audiences as folks are becoming accustomed to having ads follow them around as they are out. Envision delivering your mobile coupons to those who are in your neighborhood! Look into mobile ads – We are now observing that mobile ads are converting about 5 times better than regular internet ads. An added bonus is that, because this is still quite new to most online advertisers, there is a lot of unsold inventory, which in turn keeps the prices low, just waiting for someone to show up and take advantage! Mobile marketing is really not nuclear physics. What it is though is a marvelous way of getting your business in front of those searching for just what you have to offer right now!

5 Hot Ways to Get Them to Read Your Emails

Want to Get More of Your Emails Read? Try These Tips Practically nothing is more discouraging than spending a lot of time and energy writing emails no one opens. What’s more, it can also be downright unprofitable! A few percentage points more in your email open rates could mean a lot more profit. Industry averages for marketers vary widely, primarily based on the market, but open rates of 25 percent are not uncommon for lists that are current. Naturally, these are people who have mastered the art of getting their emails opened. Let’s check out 5 ways you can get more of your emails opened, without pulling your hair out! 5 Ways to get more emails opened Write what they would like to read – Knowing your market well is a great way of delivering precisely what they wish to read into their inbox. There’s method in the madness of smart email marketers who routinely quiz their readership on their interests! Write a killer subject line! – One of the skill positions, crafting an interesting and compelling subject line is pretty much job one! Learn how to avoid spam words and use compelling, emotional copy. If you have this part right, you’re halfway there! Have a consistent “From” box – Readers need to know, like, and trust you, and one easy way to help with this in your email marketing campaigns is by creating a consistent presence in your “From” box. Use your name or your brand but ensure that it stays the same! Showoff your personality – Give them a peek into who you are. And do it early on, possibly in the subject line but for sure in the first few lines. This also can be seen in their inbox, so don’t be boring! Don’t forget to resend your un-opens – This is a real no brainer. Send your emails again to anyone who didn’t open the first time round, and modify up the subject line this time. You’ll get quite a few more opens! Of course you will always want to make sure you have something solid to say in the body of the email, but that’s a subject for another day. At least you’ll get them opened now!

7 Hot tips for Location Based Marketing

roryrmg
Dec 15, 2013
Internet Marketing, Reputation Marketing & Management, Video Marketing, Social Media Posting
0

Use These 7 Tips to Profit from Location Based Marketing Location based marketing services including FourSquare, Yelp and others have combined with mobile devices to seriously change the way your customer finds and interacts with your business. The amount of information and trust that these sites provide has given consumers a real help when choosing where to shop, eat or go. How can you as a small business owner make use of location based marketing in your business? Here are 7 tips to help you profit from location based marketing! Ensure that your local listings are correct – It should go without saying, but it doesn’t, so here goes. Ensure that your listings in Google+ Local, Yelp, FourSquare and any other service or listings you have are correct with regards to name, address, phone, maps and anything else you would like to convey. Make sure your website is mobile responsive – Some 50 percent of all local searches are emanating forma mobile device, so it’s imperative that your site renders well in a mobile browser. Pushing and pulling – There are two ways to reach consumers: you can push ads out to those who are in your neighborhood, as well as being available to those who are wanting to discover someone like you where they are! Get local reviews – 90 percent of consumers based their shopping decisions on reviews, so it would behoove you to stimulate (and perhaps incentivize!) your satisfied customers to leave a review, either on Facebook, Yelp or your Google+ page. Offer incentives – This is an fantastic way to leapfrog the competition when the choices aren’t so clear-cut. Be responsive to reviews and social media – Don’t forget to keep up with your social media, especially reviews. People notice! Offer deals for Mobile wallets – Here’s a new one: offer deals to consumers who are choosing to use their mobile wallets, such as through Google Wallet, Passbook or others. You will most likely skin your competition with this one!

How to Rate Your Suppliers and Shippers

How to Evaluate Suppliers and Shippers A major factor in the health and profitability of your business is your relationship with the suppliers and vendors that will be supplying you and your customers with services and products. Nowadays when competition is so strong, and time is of the essence, it’s a bigger factor than ever to have a handle on the vendors and suppliers who work with you. You most certainly need systems set up that not only allow you to determine whether or not a particular vendor may be right for you, but also keep your business properly protected. This goes for online businesses also, especially if you are outsourcing services. Evaluating your vendors or suppliers from the very beginning! Taking the time to research a potential vendors resume is best done at the outset, so you can avoid as many problems as you possibly can. Know the answers to questions like these: How long have they been in business? How many employees do they have? How well are they doing? Ask to speak to current and former customers, and if there is any hesitance, reconsider this choice. Who would you be working with, and what kind of guarantee is there that they’ll come through for you? What happens when there is an emergency? How hungry are you for my business? Put accountability systems in place Making sure everyone is doing their part is critical in a relationship that uses vendors and suppliers. Additionally, it needs to be a good arrangement for all concerned. Set performance guidelines early on as to what is expected, and adhere rigorously to them. Don’t let weak performance go without challenge. Be sure that the vendor or suppliers you choose have a solid management style in use. You surely want someone there looking after your business for you! Don’t hesitate to move on! If it all goes south, and it does in some cases, don’t be reluctant to move on to another vendor or supplier. Give them a chance to correct things with a formal notice, but if it doesn’t get fixed, move on. You can’t afford not to!

4 Tips for Acquiring New Customers

4 Ways to Find New Customers The lifeblood of any business is new customers and prospects. If left alone, a business will fail from attrition as clients leave, die, become disinterested. The consistent replenishment of the customer pipeline is vital to the long-term future of your business. But how do we do that these days? Buyers are more cautious and frugal than ever before, and as a result of online shopping, have a whole lot more outlets to shop. While there are many tried and tested techniques that will bring new customers into your business, right now we’re taking a look at 4 less well-known and more modern ways for finding new potential buyers. 4 Tips for new clients and leads Put on your social media hat – Social media is no scam, and it doesn’t have to be a huge time-suck. In fact, if used properly, it’s never been easier to make use of this “word of mouth” via social media to drive new leads to your organization quickly and inexpensively. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off each other, creating a whirlwind of social media traffic. Don’t discount social media! Forge strategic alliances – You scratch my back and I’ll scratch yours. Definitely not a new idea, but one that is frequently under used. Making alliances with businesses that match up with yours is often a fantastic way to generate long-term referrals and business for both. You may find that a pool company and a landscaping service share a lot of customers that need each other’s services. This type of arrangement can last for many years. Use online advertising wisely – Online advertising is growing up, and the tools they have for targeting your ideal customer are fantastic. Facebook and several other networks provide you with the ability to place your ads before certain demographic groups, and it is your turn to take advantage of this. Begin by determining who your current typical customer is. Know their age, education, gender, marital status, employment, hobbies, and what they like. Equipped with this information, you can spend your advertising budget with better accuracy. Ask for and reward referrals – Even with new customers, you can and should make it worth their while to help you to spread the word about your business. It’s ultimately how you grow. A few of these may even grow into a strategic alliance if you’re not careful!

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How to Start Mobile Marketing

5 Hot Ways to Get Them to Read Your Emails

How to Rate Your Suppliers and Shippers

4 Tips for Acquiring New Customers

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